Examples Include Pepsi, Wells Fargo, Target, Starbucks, Samsung, Volkswagen and more. Foreword by Best-selling Author Marshall Goldsmith

COSTA MESA, CA, March 27, 2018 /24-7PressRelease/ — Critical Mass for Business today announced the new book, Killing Cats Leads to Rats, by CEO Richard Franzi, author of the “Power of Peer Learning” book series, radio talk show personality and founder/CEO of the Critical Mass for Business peer learning firm for middle market executives. Barnes & Noble is hosting a book signing at its Fashion Island, Newport Beach, store on Sat., April 7, at 2:00 pm.

Published by Motivational Press, Killing Cats Leads to Rats looks at the unintended consequences of business decisions and includes examples from well-known companies including Pepsi, Wells Fargo, Target, Starbucks, Samsung and Volkswagen. In his book, Franzi also reveals the five causes that lead to unintended consequences, along with six strategies to help mitigate potentially damaging results.

“Readers will gain insights that they can apply to their own businesses to help them evaluate potential unintended consequences in advance of decision making and also to find ways to mitigate undesirable outcomes before they get out of control,” said Richard Franzi, author.

The book’s foreword is by Dr. Marshall Goldsmith, the author or editor of 35 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries. He is the author of two New York Times bestsellers, MOJO and What Got You Here Won’t Get You There, a Wall Street Journal #1 business book and is the winner of numerous book and business coaching awards.

Much like Spencer Johnson’s “Who Moved My Cheese?” and Kenneth Blanchard’s “The One Minute Manager,” Franzi’s book delivers strategic insights that help business leaders think differently for greater success.

The book’s title comes from the unintended consequence of killing cats to reduce the spread of the plague in the 1300s, which resulted in an increased rat population that actually increased the spread of disease.

Founded in 2007 by Richard Franzi, Critical Mass for Business delivers valuable content to CEOs and executives of middle market companies through its Critical Mass book series, Critical Mass radio show series and CEO Peer Groups®. Based in Orange County, California, Critical Mass for Business is focused on improving executive decision making and helping companies become more successful. Franzi is personally dedicated to making a lasting positive impact on the lives of his clients through the power of CEO peer learning. He previously served as president and general manager of Delphi Connection Systems, where he grew the top line revenue by 40 percent in just three years. He has more than 25 years of executive business experience and received his MBA from Pepperdine University.


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