Company to remain headquartered in Utah and offer a wellspring of channel governance experience to Amazon sellers.

SALT LAKE CITY, UT, May 14, 2020 /24-7PressRelease/ — Buy Box Experts and Egility, two standouts in Amazon consulting and brand management, are announcing the successful completion of an acquisition that will allow them to offer Amazon sellers unprecedented expertise.

The company will continue to offer Amazon consulting services out of its headquarters in Lindon, Utah, under the name of Buy Box Experts, LLC. It will offer customers the combined expertise of 115 employees, roughly 20% of whom were formerly employed at Amazon and who have managed more than 1,000 first-party brands and third-party sellers in the Amazon marketplace.

“This positions us to be an unstoppable force in Amazon marketing services,” said Joseph Hansen, who will continue to serve as the CEO of Buy Box Experts. Hansen said that Egility’s strengths will allow the company to serve a more diverse range of clients, from established corporate brands with highly-specific advertising needs and robust product catalogs to mom and pop sellers just opening their Amazon store.

“Egility brings special expertise in the areas of advertising and listing optimization that will help our clients stay on the cutting edge,” said Hansen.

Hansen and James Thomson, PhD, who will continue in his capacity as partner at Buy Box Experts, have over 30 years of e-commerce experience. “We’ve been merchants ourselves, which helps us relate to our customers’ unique challenges,” said Hansen.

Prior to founding Buy Box Experts, Hansen started and successfully sold five companies. In 2015, he joined with Thomson to start PROSPER Show, the largest educational conference for Amazon sellers based in the United States.

Thomson previously served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers per year to Amazon. He was also the first account manager for Fulfillment by Amazon (FBA).

Hansen and Thomson are pleased to welcome Egility’s founder and CEO, Liz Adamson, to the executive circle at Buy Box Experts. Adamson has over 10 years of experience in developing, marketing and selling consumer goods and holds an MBA emphasizing marketing and brand management.

“Like us, she has been in the trenches as a merchant, which is critical in this industry,” said Hansen. “She has also fostered an extremely innovative culture at Egility that is critical for helping our clients stay ahead of the curve.”

Buy Box Experts, LLC will remain dedicated to customizing their Amazon selling services to individual clients.

“We’re not a one-size-fits-all organization,” said Hansen. “What we do best, and will continue to do with our augmented services, is get to know each client’s unique needs and tailor a growth strategy to fit them.”

Buy Box Experts helps customers increase profits through channel governance, listing optimization, and data-driven advertising. To learn more about Buy Box Experts and their recent acquisition of Egility, visit

Buy Box Experts specialize in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.

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