From Google Ads to Search Engine Optimization and social media it’s crucial to recognize the enduring importance of human involvement in crafting advertising strategies and upholding ethical practices.

SAN FRANCISCO, CA, November 30, 2023 /24-7PressRelease/ — Jason McDonald Consulting, a top-rated provider of expert witness services including SEO, Google Ads, and Social Media at, proudly announces new content on artificial intelligence (AI) and key issues of digital marketing. The buzz around AI doesn’t necessarily change the landscape of how experts have utility in complex litigation regarding digital marketing.

Regarding the announcement, Dr. McDonald said, “Artificial Intelligence is the latest ‘new’ thing to hit digital marketing. Only the future will show its full impact from the creation of content, to the presentation of this content on search engines and social networks, and to the evaluation of information for its return on investment in a marketing sense.”


The post can be viewed in its entirety at Here is background on this release. In the ever-evolving landscape of digital advertising, artificial intelligence (AI) has undeniably emerged as a game-changer. From Google Ads to Search Engine Optimization ( and social media (, AI has revolutionized these domains by optimizing ad campaigns, providing valuable insights for SEO strategies, and curating personalized content for users. However, amidst this AI revolution, it’s crucial to recognize the enduring importance of human involvement in crafting advertising strategies and upholding ethical practices. AI, while proficient at data analysis, cannot replace the creativity, empathy, and intuition that humans bring to the table. Furthermore, ethical concerns in digital advertising underscore the need for human oversight to mitigate biases inherent in AI algorithms.

In the legal sphere, particularly in cases of complex digital advertising litigation involving AI, the interplay between AI and human expertise becomes pivotal. Expert witnesses play a crucial role in bridging the technical complexities of AI with the legal world, elucidating how AI functions, its limitations, and potential biases. They also emphasize the human element in AI, emphasizing the roles humans play in designing, training, and deploying AI algorithms. As AI’s significance continues to grow in digital advertising, the synergy between AI and human intelligence will shape the future of the industry and its legal landscape.


Here is more information on Dr. McDonald’s services as an expert witness. Dr. McDonald has testified in three trials and two binding arbitrations to date, has been deposed multiple times, and authorized numerous reports. His approach is always to stay close to the facts, thus using evidence-based methodologies to substantiate his professional opinions. With decades-long experience in digital marketing, Dr. McDonald has seen many trends come and go, some having a lasting impact on digital marketing and others shimmering into the distance with no real impact. Whether AI is the former or the latter, explains Dr. McDonald, only time will tell. Indeed, what AI “is” at a definitional level and where it will be deployed (e.g., content creation, search engines, social media marketing, or the evaluation of impact, etc.) remain to be determined. Additional information can be found at


Attorneys and legal professionals in need of a credible voice to explain the facts of SEO, Google Ads, and Social Media can reach out to Jason McDonald Consulting by calling +1-415-655-1071 or emailing him via the website. Remote consultations are also available via Zoom, offering a seamless experience that transcends geographic boundaries.


Helmed by Dr. Jason McDonald, a stalwart in digital marketing, the consultancy provides top-tier services in SEO, Social Media Marketing, and Google Ads. With an emphasis on coaching clients rather than just offering solutions, Jason McDonald Consulting stands apart in its client-centric approach. The consultancy also offers a wide array of resources, including books and training modules, furthering its mission to educate and empower businesses.

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