“You cannot be so tied to a specific model that you don’t follow consumer behavioral patterns.”

CHICAGO, IL, June 02, 2017 /24-7PressRelease/ — Michael Walters Advertising (MWA), based in Chicago and one of Midwest’s top ranked advertising and marketing agencies, presented an engaging marketing session to the National Association of Mutual Insurance Companies (NAMIC) membership at the Eaglewood Resort and Spa on May 24th at NAMIC’s Spring 2017 convention in Itasca, IL.

The session, titled “Marketing to Millennials Through TraDigital means,” and as part of the National Association of Mutual Insurance Companies (NAMIC) certification and education programs, provided insight on marketing and advertising to peers, industry leaders, and service partners of NAMIC.

The session focused on the ways companies are utilizing traditional advertising to support their digital efforts, and vice versa. Discussed how millennials use and respond to advertising across a variety of platforms and how these advertising mediums impact web traffic based on ad spend.

“Millennials use and respond to advertising across a variety of platforms, making it essential for any marketer to understand how to utilize traditional advertising to drive their digital efforts,” said Jim Lake, vice president and managing partner for MWA. “You cannot be so tied to a specific model that you don’t follow consumer behavioral patterns.”

MWA partnered with NAMIC a few years ago to develop components needed by NAMIC to move forward in communicating the new brand message for future marketing and advertising campaigns. The effort has resulted in the creation of a brand strategy and resources that mutual companies can voluntarily utilize to distinguish their place in the market.

For more than 120 years NAMIC has been serving in the best interests of mutual insurance companies – large and small – across the United States as well as in Canada. We are the largest property/casualty insurance trade association with more than 1,400 member companies serving more than 170 million auto, home, and business policyholders. NAMIC member companies write nearly $230 billion in annual premiums, and have 54 percent of homeowners, 43 percent of automobile, and 32 percent of the business insurance markets. Through our advocacy programs we promote public policy solutions that benefit policyholders and the NAMIC member companies that exist to serve them. Our educational programs enable members to become better leaders in their companies and the industry. https://namic.org/

Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world’s premier brand names to deliver custom marketing strategy and solutions to their clients including: NAMIC, Blue Cross Blue Shield, Auto-Owners Insurance, Adventist Health, DeVry University, Hunter Douglas, World Series Champion Chicago Cubs and many more. MWA offers a full spectrum of marketing and advertising strategy and implementation. To lean more, visit http://michaelwaltersadvertising.com

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