Sky Media, the advertising sales arm of Sky, and TVbeat, have further expanded their long-term partnership with independent TV data verification.
LONDON, ENGLAND, January 21, 2021 /24-7PressRelease/ — Sky Media, the advertising sales arm of Sky, and TVbeat, a global leader in TV Inventory and Yield Management, have further expanded their long-term partnership with independent TV data verification.
Sky Media has appointed TVbeat as the ‘System of Note’ to ingest, process and harmonise data from various sources across their technology stack in a privacy-complaint and independent manner. Such sources include:
• Household viewership data from set-top boxes.
• Advertising data from sources such as AdSmart, On Demand & OTT ad-servers, booking system, and linear ads.
• Demographic data from Sky’s Data Management Platform and third party providers.
As part of this partnership, TVbeat will calculate key TV metrics such as reach, frequency, impressions and inventory capacity. Sky Media will use these independently verified metrics as the primary source of truth for both its internal operations and in the provision of reporting to media partners and agencies. These elements will contribute to the delivery of Sky Media’s new industry leading One Campaign initiative. This deal is incremental to a current long-term agreement where TVbeat is enabling its holistic Inventory Management and Yield Optimization capabilities to Sky Media.
“Expanding our partnership with TVbeat enables us to enhance our relationships with our advertising partners building on TV’s market leading credibility with the provision of independently verified advertising metrics,” said Martin Leach, Director Operations Sky Media.
“We are delighted to be further deepening our relationship with Sky Media. For some time, TVbeat has highlighted the fundamental need to solve the data challenges at TV media companies to enable them to operate holistically across their linear, addressable and digital ad businesses based on 100% accurate and verified figures,” said Robert Farazin, founder and CEO TVbeat. “The conventional TV measurement and linear data solutions are architecturally and functionally incapable of handling today’s TV data complexity, scale and data interoperability requirements.”
About Sky Media
Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch.
Reaching over 95% of the UK population, Sky Media represents over 130 channels including all of Sky’s quality channels and sites including Sky Sports, Sky News, Sky One, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Viacom (Channel 5, MTV), Discovery, FOX, Sony, A+E Networks, AMC & Star TV.
As Europe’s leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. Whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Media’s award-winning solutions deliver for brands.
Established in 2014, TVbeat provides a comprehensive TV Inventory & Yield Management SaaS Framework designed for TV Operators, TV Networks and OTT players, giving TV inventory owners the essential tools to succeed in the ever changing TV ecosystem. The solution solves key addressable and non-addressable TV requirements & challenges through provision of holistic measurement, forecasting, planning, optimization and booking features. Active across 3 continents with offices in New York, London and Zagreb, TVbeat’s SaaS Framework is being used successfully by clients such as Sky Media UK and Ireland, Canal+ Group, NLogic Canada, Proximus Belgium, United Group and OSN Middle East. Each day, TVbeat processes data across more than 70 million TV devices across the globe.
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